Parallel powers in a plugin.
I Heart NY: ‘New York compression’ – or parallel compression – is a technique where you send your audio to a separate bus, crush it to death with expensive hardware, then blend it in with your dry track for a sound that is both powerful and dynamic. The technique was made popular in New York’s production circles in the 1990s — when million-dollar studios were readily available to anyone with a record deal.
With I Heart NY, we wanted to bring this technique into your DAW. With a simple plugin that replicates both the sound and workflow of classic ‘New York style’ parallel compression.
- Parallel bus and routing hosted inside the plugin for an ultra-simple workflow
- Unique compression algorithm with punch and transparency
- EQ and adaptive side-chain filtering under the hood for extra tone-shaping
- Can be used as a normal insert compressor by engaging the ‘solo’ button